New agreement set to rapidly expand mid‑market portfolio, capturing rising demand from emerging middle class.

DELHI, India – Hilton (NYSE: HLT) today announced the signing of a strategic licensing agreement (SLA) with NILE Hospitality to open 75 Hampton by Hilton hotels in India, joining more than 3,000 hotels trading under the brand worldwide. The news is another demonstration of Hilton’s commitment to growth in the country following an earlier agreement in 2024 to bring 150 Spark by Hilton hotels to India with Olive by Embassy.

Under the agreement with NILE Hospitality, the first Hampton by Hilton hotels will debut across Gujarat, Rajasthan, Punjab and Bihar. Hampton by Hilton sits in the upper midscale segment, which expands the company’s existing midscale category in the country following the growth of upscale brand Hilton Garden Inn and the upcoming premium economy brand, Spark by Hilton.

“Our owners consistently tell us that they value the efficient design and consistent service approach, which drives premium performance and scale. It is the right time for this brand to grow at scale in India, where we see significant opportunities to serve a rapidly-growing customer base.”

Hampton by Hilton is the company’s largest brand by number of hotels and serves value-conscious and quality driven travelers with its friendly and caring signature hospitality, known as ‘Hamptonality’. The brand’s complimentary hot breakfast, open concept lobby, and fresh, contemporary design make it a popular choice for guests in more than 40 countries and territories across the globe. Hampton by Hilton offers a compelling development model and the brand has been ranked the number one lodging franchise for the past 16 years by Entrepreneur® magazine.

Hampton by Hilton has been adapted to the Asia Pacific market and has grown rapidly in China for over a decade. Recent openings include Hampton by Hilton Hangzhou Lakeside Wulin Square, Hampton by Hilton Guangzhou Huangpu Sports Center and Hampton Suzhou Guanqian Avenue.

“Owners recognize Hampton’s unrivaled legacy of leadership and performance, while guests value and trust our signature Hamptonality service, modern and functional design, and complimentary hot breakfast. With this significant expansion into India, we’re not only extending our global reach but also reinforcing Hampton as the midscale category leader—delivering a consistent, high-quality experience that resonates with travelers and drives long-term success for our owners.”

All Hampton by Hilton hotels participate in Hilton Honors, the award-winning guest-loyalty program for Hilton’s 24 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi.

Hilton’s rapid growth in India is underpinned by its award-winning workplace culture. Hilton was recently recognized as the #1 Company to Work For in India by ‘Great Place to Work’ for the second consecutive year, and remains the only hospitality company in the market to achieve this prestigious recognition in both 2023 and 2024.

“This marks our mid-market moment in India, as significant macroeconomic growth, a rapidly rising middle class and the vast infrastructure development fuel demand for our brands and drive strong trading performance in the country. This agreement marks yet another important milestone as Hilton accelerates its growth in India and unlocks a new chapter of expansion in Asia Pacific,”

Alan Watts

President, Asia Pacific, Hilton.

“Hampton by Hilton is a customer favorite around the world, and this agreement demonstrates the immense value of the brand to guests and owners”

Kevin Jacobs

Chief financial officer & president, Global Development, Hilton

“With this landmark signing, we are delighted to join hands with Hilton, bringing this celebrated brand to the region. This partnership represents an extraordinary opportunity for NILE to tap into the immense potential of the country’s growing middle income segment. It is indeed an exciting collaboration, as it provides an opportunity to redefine the midscale accommodation segment and deliver high-quality service and operations that both Hilton and NILE are renowned for. By aligning with the country’s unprecedented development and domestic travel momentum, we hope to offer our guests the comfort of a consistent network and brand promise in emerging markets and key destinations.”

Vikram Singh Chauhan

Founder and CEO, NILE Hospitality,

"Hampton by Hilton continues to strengthen its position as a powerhouse brand, and this strategic licensing agreement—alongside our incredible growth in all regions further reinforces our global momentum."

Shruti Gandhi Buckley

Senior Vice President and Global Brand Leader, Hampton by Hilton

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Wyndham Hotels & Resorts has signed an exclusive development agreement with NILE Hospitality LLP to introduce its Microtel by Wyndham brand to India, marking the eighth Wyndham brand to debut in the country. This strategic alliance enables Wyndham to leverage a leading regional third-party developer and operator to bring its award-winning brand to India.

With Wyndham’s global presence and NILE’s expertise across India, the Company anticipates opening 40 Microtel hotels by 2031, all of which will be direct franchisees of Wyndham, as part of its ambitious and robust growth strategy. The agreement underscores the Company’s commitment to expanding in one of the world’s most dynamic growing hospitality markets, where it currently has 60 hotels open throughout India and expects to grow by at least 25% in the next 18 months.

A pioneer in efficiency, Microtel by Wyndham is known for its modern design, exceptional service and value driven guest experiences, making it one of the most trusted names in the economy hotel segment. Wyndham’s agreement with NILE will see development of the brand in key Tier II, III and IV cities, in line with India’s infrastructure development cycle, with the first hotels opening in 2025. Each will have a minimum of 50 keys and feature meeting and social spaces, gyms and other facilities based on the needs of the region.

"We continue to see incredible opportunity in India, which is why we're focusing our strategic efforts on introducing more of our diverse brands to the country. Microtel is an ideal example of a brand that can be purpose built for the market and with the continued collaboration with trusted partners like NILE Hospitality, we can quickly scale to meet growing demand."

Dimitris Manikis

President EMEA, Wyndham Hotels & Resorts

"Wyndham is a proven partner for NILE and this is just the latest chapter in our combined growth story as we aim to collectively tap into India's rapidly expanding economy lodging segment. By introducing Microtel, we'll be able to propel development in a robust domestic market while further tapping into the scale and resources of the world's largest hotel franchisor. It's an ideal match and reflection of our shared ambition to grow and build together."

Vikram Singh Chauhan

Founder and CEO, NILE Hospitality LLP

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Radisson Hotel Group has announced the signing of a strategic partnership with NILE Hospitality for growing its mid-scale brand Park Inn & Suites by Radisson in Rajasthan and Gujarat. This move comes as part of the Group’s robust expansion strategy, driven by the growing demand for quality hospitality experiences in tier 2 to tier 5 cities of India.

Under this partnership, NILE Hospitality LLP which will be responsible for growing the Park Inn and Suites by Radisson brand in Gujarat and Rajasthan. Gujarat boasts higher industrial activities along with tourist and pilgrimage destinations such as Dwarka, Gir Somnath, Dharoi, and Kutch, presenting an excellent business opportunity while helping the tourism boost in the region. Rajasthan being a culturally rich, heritage destination with historical forts, palaces, art, and culture makes it an interesting tourism destination for travelers.

Park Inn and Suites by Radisson brand positions itself as a smart hotel investment opportunity, with a clear focus on value maximization for its stakeholders. By offering a conversion-friendly model tailored for the Indian market, the brand adds to the diversity of Radisson Hotel Group’s offerings in the country. On the consumer front, the essence of Park Inn & Suites by Radisson is centered around “Inviting Modern Comfort,” ensuring that guests feel welcome, valued, and well-cared for. With an average size of 50 to 70 keys, hotels under the brand will be equipped with inviting social spaces, a welcome corner, a fitness center, services like free WiFi, and signature breakfast options for delivering a holistic experience to guests.

“We are delighted to continue our collaboration with NILE Hospitality LLP to strengthen our presence in western and northwestern India. Tailored for the Indian market, Park Inn & Suites by Radisson is an enabler behind our vision of delighting guests with the Group’s signature Yes, I Can! service philosophy while maximizing value for our partners. This partnership is in tandem with our five-year expansion plan for South Asia to fuel our growth in tier 2 to 5 markets of India.” said Nikhil Sharma, Managing Director and Area Senior Vice President (ASVP), South Asia, Radisson Hotel Group.

“We are thrilled to embark on this remarkable journey with Radisson and accelerate NILE Hospitality’s growth strategy ushering in a new era of domestic expansion. Building on the incredible success of our existing portfolio of hotels with Radisson Hotel Group, this partnership comes at a time demand for a strong, mid-scale brand that is newly built, brownfield, and conversion-friendly is stronger than ever. It’s a wonderful time to be leveraging this demand and adding new hotels to India’s thriving hospitality and tourism industry, as we continue to see increased domestic growth. With Radisson’s global presence and NILE’s expertise as a Third-Party operator, this beginning will provide an exciting developing pipeline while curating the best destinations and key gateway cities in these states.” said Vikram Singh Chauhan, Founder & CEO, NILE Hospitality.

Radisson Hotel Group continues to command a leading presence in the Indian market and is one of the country’s largest international hotel operators with over 165 hotels in operation and development. It continues to be the largest hotel operator in a tier-1 market like Delhi NCR and at the same time, more than 50% of its portfolio is in tier-2 and 3 markets. With hotels dotted across 70+ locations in India, there is a Radisson Hotel Group hotel in every 4 hours of drivable distance across the length and breadth of the country operating under brands, including Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson, Park Plaza, Park Inn & Suites by Radisson, Country Inn & Suites by Radisson and Radisson Individuals and its extension Radisson Individuals Retreats.